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The Peach Bowl is an annual college football bowl game played in Atlanta since December 1968. Since 1997, it has been sponsored by Chick-fil-A and officially known as the Chick-fil-A Peach Bowl. From 2006 to 2013, it was officially referred to as simply the Chick-fil-A Bowl. For kids and kids at heart, the Chick-fil-A Peach Bowl FanFest presented by Tyson serves as the ultimate pre-game destination for every fan. Serving up food, interactive games, entertainment, official limited edition merchandise, giveaways and more, FanFest is the ideal opening act before you head to Mercedes-Benz Stadium for kickoff.